Finding Out About Businesses And Their Advertising For A Project?
Saturday, February 11th, 2012Hi guys I’m working on an offshoot Marketing Project to facilitate my degree
Essentially one of the tasks I am trying to accomplish in order to complete the 1st stage of the projects objectives (and hopefully at least a 1000words) is to find out how much individual businesses spend on advertising Im starting with Small to mediums vs Large comparisons.
So what I want to know is aside from trying to get a hold off busy top level people and business owners is there a website or resource I can use to first find this out (doesn’t need to be an exact figure just a a ball park )then I can shoot it in my letter/email I will use to approach them which in turns shows I have done my research and also shows thinking outside the box and hopefully get me an interview session.
Eg. Here is an idea of the type of letter/e-mail
”Dear Mr Jones
One of the reasons I am interested in speaking with you is because from my research I noticed that you spend X amount which is 3% lower than your competitors and yet your profitability and market share has risen by 10%. I can only assume this is down to the USP of your brand however this among other points of interest and hallmarks are part of the conversation I wish to have with you”
Thanks in advance guys.